Email overload isn't just an annoyance. It's a productivity drain that costs your business real time and money. Every day, your team sorts through customer inquiries, supplier updates, internal messages, and routine notifications, trying to determine what actually requires immediate attention. Important messages get buried, deadlines slip, and opportunities fall through the cracks.
Microsoft is addressing this challenge with Priority view in Outlook for iOS and Android. Using Copilot AI, this feature automatically sorts your inbox into two categories: High Priority and Needs Replies. The system analyzes your communication patterns, sender relationships, and message content to surface what matters most. When you open Outlook on your mobile device, critical emails appear first.
The business value extends beyond time savings. Your team gains confidence that nothing important has been overlooked. The stress of managing an overwhelming inbox decreases. People can respond to urgent client requests promptly while routine communications remain accessible without creating distraction.
Priority view will roll out gradually through late 2025. It requires a Microsoft 365 subscription with a Copilot license, as this AI functionality is part of Microsoft's paid Copilot service.
For businesses evaluating how AI can improve operational efficiency, email management offers a practical entry point. If each employee saves 15 minutes daily on inbox management, that's over 60 hours per person annually. Time redirected toward revenue generating work.
If you're considering how Copilot could streamline communications in your organization, or want to assess whether your current email infrastructure supports your team effectively, we should talk. We help businesses implement technology solutions that deliver measurable productivity improvements.